Short answer, checked August 29, 2026: Leonardo AI is far cheaper if you subscribe from the right country — Nigeria pays 7,900 naira for the Essential plan, about $5.84, versus Midjourney’s single worldwide price of $30/month for Standard in the US. But that headline hides the real story: these two services bill in completely different ways, and once you understand why, the “which is cheaper” question gets a more useful answer.
The side-by-side board lives at Midjourney vs Leonardo. This page explains what the numbers mean.
Which is cheaper, Midjourney or Leonardo AI?
Cheapest verified rows per service, checked Aug 29, 2026:
| Service | Plan | Cheapest country | Local price | USD |
|---|---|---|---|---|
| Leonardo AI | Essential | Nigeria | ₦7,900 | $5.84 (-63% vs its own US row) |
| Midjourney | Standard | United States (only row) | $30 | $30 |
That looks like a landslide, and on pure USD it is. But notice the second line: Midjourney’s cheapest country is the United States, because there is no cheaper country.
Full proof tables: Midjourney and Leonardo AI.
The real difference: one bills globally, one prices by country
This matchup is not a normal geo-arbitrage story, and treating it like one will mislead you.
Midjourney abandoned regional pricing entirely. During its Discord era you could find community reports of odd regional rates, but those days are gone. Today Midjourney sells subscriptions only on midjourney.com, in US dollars, at one global list: Basic $10, Standard $30, Pro $60, Mega $120 monthly (annual billing takes ~20% off). A subscriber in Lagos, Tokyo, or Berlin pays exactly what someone in New York pays. There is no cheap country to route around — the map is flat.
Leonardo AI prices per app-store storefront, so the same Essential plan ranges from ₦7,900 in Nigeria ($5.84) to zł89.99 in Poland ($24.15) across the 41 storefronts we verified on Aug 29, 2026. That spread exists because Apple sets regional price tiers, not because Leonardo runs a clever emerging-markets strategy.
So the honest comparison is:
| Question | Midjourney | Leonardo AI |
|---|---|---|
| Cheaper if you live somewhere rich? | No lever exists | Only slightly — many storefronts cost more than the US |
| Cheaper via another country’s storefront? | Not possible | Yes, dramatically (Nigeria, Turkey, Egypt) |
| Free tier? | None since March 2023 | Yes, 150 tokens/day |
Leonardo’s cheapest countries, ranked
Top of the verified list, Aug 29, 2026:
| Country | Local price | USD | vs its US row |
|---|---|---|---|
| Nigeria | ₦7,900 | $5.84 | -63% |
| Turkey | ₺399.99 | $8.34 | -48% |
| Egypt | E£499.99 | $9.92 | -38% |
| Japan | ¥2,200 | $13.83 | -14% |
| Canada | C$19.99 | $14.41 | -10% |
| Philippines | ₱899 | $14.54 | -9% |
| United States | $15.99 | $15.99 | baseline |
Worth knowing: several European storefronts sit well above the US — Germany, France, Italy, Spain all pay €17.99 (~$20.88), and Poland tops the table at $24.15. Being in Europe makes Leonardo more expensive, not less.
The App Store markup almost nobody mentions
Here’s a detail competitor comparisons skip: Leonardo’s own website undercuts its app price. On leonardo.ai/pricing (checked August 2026), the Essential tier lists at $12/month billed via Stripe. Our verified US App Store row is $15.99. That gap is the platform fee — buying in-app hands Apple roughly 30%.
If you’re paying full US-style prices anyway, subscribe on the website and pocket the difference. The app-store route only wins when a specific storefront’s local tiers undercut the dollar web price — Nigeria’s ₦7,900 works out to less than half of $12, for example. Note that Leonardo also renamed its plan ladder during 2026 (the web tiers now read Free / Essential / Premium / Ultimate); our storefront data tracks them under the current Essential name.
Will a VPN alone get you the Nigerian price?
For Midjourney: irrelevant. One global dollar price means there is nowhere cheaper to appear to be.
For Leonardo: a VPN is necessary but nowhere near sufficient. The app-store price follows your Apple ID’s country, not your IP — so you’d need an account registered to the target storefront plus a payment method that storefront accepts (a local card, or Apple ID credit bought with an Apple gift card for that region). Apple gift cards are region-locked, so a US card code won’t fund a Nigerian account. This is a terms-of-service gray zone: Apple’s and Leonardo’s policies tie billing to your actual region, and mismatched accounts can lose access to purchases. We rank verified prices; we don’t recommend faking residency to get them.
How we verify: methodology.
Are they even the same kind of product?
Barely, and it matters for value. Midjourney is a pro-grade image generator that meters GPU time — Standard buys 15 fast hours monthly plus unlimited slow-mode images. Leonardo is a freemium creative suite (images, video, model training, an editor) that meters tokens, throws in 150 free tokens daily forever, and starts charging at $12. If you generate casually, Leonardo’s free tier may cover you at $0. If you need top-tier photorealistic output and don’t mind paying for it wherever you live, that’s what Midjourney’s flat $30 buys.